› Your website handles the transaction and can even makes sure the bank details are right (using specialist bank account checking software) so you don’t have to spend time checking and chasing.
› You could also begin receiving money earlier, as you don’t have to wait for supporters or customers to complete the form and send it to you, or risk sending them a printed form that gets consigned to the bin along with their junk mail!
› You have the opportunity to upgrade your donors.
› You eliminate much of the paperwork and postage usually associated with setting up Direct Debits.
› You build relationships with supporters online by making it really easy to donate regularly.
› You meet the public’s growing expectations of what they should be able to do on a charity’s website.
› You automatically collect Gift Aid declarations from appropriate donors to increase the value of donations to your organisation.
› You receive donor information in a downloadable file (.csv) which you can use to build relationships with your donors even further.